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EYE

YOUR MATCH
Soft Coral
6g
HK$375
HK$375
HK$375
5
6g
Soft Coral
HK$375
YOUR MATCH
Soft Coral
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YOUR MATCH
Opal Nudes
5.5g
HK$490
HK$490
HK$490
5
5.5g
Opal Nudes
HK$490
YOUR MATCH
Opal Nudes
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YOUR MATCH
Sand Dune
A medium beige tan.
.05 oz./1.6 g
HK$305
HK$305
HK$305
43
.05 oz./1.6 g
Sand Dune
HK$305
YOUR MATCH
Sand Dune
A medium beige tan.
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YOUR MATCH
Golden Pink / Taupe
Golden Pink - Golden Pink Shimmer; Taupe - Medium red tone beige matte
1.6g
HK$350
HK$350
HK$350
12
1.6g
Golden Pink / Taupe
HK$350
YOUR MATCH
Golden Pink / Taupe
Golden Pink - Golden Pink Shimmer; Taupe - Medium red tone beige matte
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Multidimensional metallic formula
YOUR MATCH
Garnet
A warm pink rust
2.5g​
HK$360
HK$360
HK$360
7
2.5g​
Garnet
HK$360
YOUR MATCH
Garnet
A warm pink rust
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HK$570
HK$570
HK$570
YOUR MATCH
IT’S MAGIC
HK$395
HK$395
HK$395
IT’S MAGIC
Precise, liquid-like gel liner
YOUR MATCH
Black Ink
Best Seller
A jet black.
0.1 oz./ 3 g
HK$310
HK$310
HK$310
4
0.1 oz./ 3 g
Black Ink
HK$310
YOUR MATCH
Black Ink
Best Seller
A jet black.
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Fine, felt-tip liquid liner pen
YOUR MATCH
Blackest Black
The blackest black.
.02 fl oz. / .05ml
HK$300
HK$300
HK$300
.02 fl oz. / .05ml
Blackest Black
Saturated, smudge-proof pencil
YOUR MATCH
Pitch Black
A blackest black.
.012 oz./.35 g
HK$290
HK$290
HK$290
2
.012 oz./.35 g
Pitch Black
HK$290
YOUR MATCH
Pitch Black
A blackest black.
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Opaque, transfer-proof eyeliner
YOUR MATCH
Blackout
A dark black.
0.02 oz.
HK$300
HK$300
HK$300
2
0.02 oz.
Blackout
HK$300
YOUR MATCH
Blackout
A dark black.
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Ultra-black, volumizing formula
HK$335
HK$335
HK$335
.17 oz./ 5ml
High-impact, carbon-black formula
YOUR MATCH
Black
A blackest black.
10 ml
HK$335
HK$335
HK$335
10 ml
Black
Long-wearing, waterproof mascara
YOUR MATCH
Black
A jet black.
.18 oz./ 5.5ml
HK$335
HK$335
HK$335
.18 oz./ 5.5ml
Black
Precision eyebrow pencil
YOUR MATCH
Neutral Blonde 
Cool light neutral grey​
.01 oz /.33g
HK$335
HK$335
HK$335
12
.01 oz /.33g
Neutral Blonde 
HK$335
YOUR MATCH
Neutral Blonde 
Cool light neutral grey​
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Versatile brow gel in clear to color-true shades.
YOUR MATCH
Clear
Transparent
HK$235
HK$235
HK$235
8
Clear
HK$235
YOUR MATCH
Clear
Transparent
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YOUR MATCH
Neutral Blonde
HK$285
HK$285
HK$285
12
Neutral Blonde
HK$285
YOUR MATCH
Neutral Blonde
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Frequently Asked Questions

Learn more

What’s on the Eye page?

Everything you need—shadows, liners, and more—to create eye-catching soft to smokey looks.

How do I apply eye shadow?

Whether you’re doing an everyday eye look or smokey eyes, you’ll want to start with a neutral shade. When applying your eye shadow, start by applying a neutral base shadow color from lash to brow bone. Then, pick a second color that’s a little darker than your first shadow and brush and blend it on the lid from the lash line to the crease to add definition. Next, you can add eyeliner and, if you want, diffuse it with a darker eye shadow color. As a final step, add mascara to complete your eye look. If you’re looking for the best colors for your desired look or the type of eye shadow that might work best for you, like our Long-Wear Cream Shadow Stick, chat with one of our artists who can help.

How long does eye shadow last and stay on?

When applied, some eye shadows can stay on all day, like our Long-Wear Cream Shadow Stick, which applies easily for 12-hour wear and is budge-proof, crease-proof, and fade-resistant.

How do I apply eyeliner?

First, determine the style of eyeliner you want to have to complement your makeup look. There are a number of techniques to use, from a simple, thin line to more advanced looks (like a cat eye) that require multiple steps. To put on eyeliner, use a pencil like our Long-Wear Eye Pencil or a brush like our Ultra Fine Eye Liner Brush with a liquid or gel formula and apply as close as possible to the top lash line, using short, deliberate strokes. If desired, thinly line your lower lash line close to your waterline using the same technique. For help, chat with one of our artists.

How long does eyeliner stay on?

Depending on the formula, certain eyeliner products can stay on all day. For example, our waterproof Perfectly Defined Gel Eyeliner gives up to 12 hours of wear.

How do I apply mascara?

Different types of mascara can be applied in different ways. But typically, mascara is applied to clean lashes in a simple, upward motion. Once you have your desired lash coverage, allow the mascara to dry thoroughly before proceeding with additional coats or top coats. Long-wear and waterproof mascaras can be difficult to remove with water, but with products like our Instant Long-Wear Makeup Remover, removing mascara is simple and easy.