O.M.G. WOW

NEW Eye Opening Mascara

Eye Opening Mascara

濃睫明眸睫毛液

High-drama volume and high-impact curl in the blink of an eye. The jumbo brush fans and pushes lashes up and out, while the rich, carbon-black formula intensely thickens, curls and lifts lashes all day for the ultimate eye opening effect.

See Why Bobbi Fans Love It

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Why You’ll Love It

Eye Opening Mascara

Brush

The all-new jumbo brush head fans out each and every lash and pushes lashes up for an eye-opening effect.

Body

A rich, full-bodied formula builds quickly for instant drama and volume.

Wear

The long-wearing formula stays put for 8 hours—no smudging or flaking.

LIFT

Lashes stay lifted and curled all day.

Removal

Skip the makeup remover— mascara rinses off easily with warm water.