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EYE

Does-it-all, budge-proof crayon

31
HK$305
HK$305
1.6g
Antique Rose
HK$305
YOUR MATCH
Antique Rose
New Shade
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YOUR MATCH
Antique Rose
New Shade
1.6g
HK$305

2
HK$430
HK$430
Rosey Nudes
HK$430
YOUR MATCH
Rosey Nudes
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YOUR MATCH
Rosey Nudes
HK$430

7
HK$350
HK$350
1.6g
Golden Pink / Taupe
HK$350
YOUR MATCH
Golden Pink / Taupe
Golden Pink - Golden Pink Shimmer; Taupe - Medium red tone beige matte
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YOUR MATCH
Golden Pink / Taupe
Golden Pink - Golden Pink Shimmer; Taupe - Medium red tone beige matte
1.6g
HK$350

Multidimensional metallic formula

7
HK$360
HK$360
2.5g​
Garnet
HK$360
YOUR MATCH
Garnet
A warm pink rust
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YOUR MATCH
Garnet
A warm pink rust
2.5g​
HK$360

Precise, liquid-like gel liner

4
HK$310
HK$310
0.1 oz./ 3 g
Black Ink
HK$310
YOUR MATCH
Black Ink
Best Seller
A jet black.
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YOUR MATCH
Black Ink
Best Seller
A jet black.
0.1 oz./ 3 g
HK$310

Fine, felt-tip liquid liner pen

HK$300
HK$300
.02 fl oz. / .05ml
Blackest Black
YOUR MATCH
Blackest Black
The blackest black.
.02 fl oz. / .05ml
HK$300

Saturated, smudge-proof pencil

3
HK$290
HK$290
.012 oz./.35 g
Pitch Black
HK$290
YOUR MATCH
Pitch Black
A blackest black.
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YOUR MATCH
Pitch Black
A blackest black.
.012 oz./.35 g
HK$290

Opaque, transfer-proof eyeliner

2
HK$300
HK$300
0.02 oz.
Blackout
HK$300
YOUR MATCH
Blackout
A dark black.
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YOUR MATCH
Blackout
A dark black.
0.02 oz.
HK$300

Richly pigmented eyeliner pencil

2
HK$310
HK$310
.04 oz/1.3 g
Jet
HK$310
YOUR MATCH
Jet
A blackest black.
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YOUR MATCH
Jet
A blackest black.
.04 oz/1.3 g
HK$310

Ultra-black, volumizing formula

HK$335
HK$335
.17 oz./ 5ml
HK$335

High-impact, carbon-black formula

HK$335
HK$335
10 ml
Black
YOUR MATCH
Black
A blackest black.
10 ml
HK$335

Long-wearing, waterproof mascara

HK$300
HK$300
.18 oz./ 5.5ml
Black
YOUR MATCH
Black
A jet black.
.18 oz./ 5.5ml
HK$300

Versatile brow gel in clear to color-true shades.

8
HK$235
HK$235
Rich Brown
HK$235
YOUR MATCH
Rich Brown
A deep warm brown
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YOUR MATCH
Rich Brown
A deep warm brown
HK$235

Ultra-precise pencil with 24-hour, brow-true color

8
HK$285
HK$285
Mahogany
HK$285
YOUR MATCH
Mahogany
A mid tone ash brown.
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YOUR MATCH
Mahogany
A mid tone ash brown.
HK$285

Precision eyebrow pencil

2
HK$335
HK$335
.01 oz./.33 g
Slate
HK$335
YOUR MATCH
Slate
A light ash brown.
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YOUR MATCH
Slate
A light ash brown.
.01 oz./.33 g
HK$335
Frequently Asked Questions
Learn more
What’s on the Eye page?

Everything you need—shadows, liners, and more—to create eye-catching soft to smokey looks.

How do I apply eye shadow?

Whether you’re doing an everyday eye look or smokey eyes, you’ll want to start with a neutral shade. When applying your eye shadow, start by applying a neutral base shadow color from lash to brow bone. Then, pick a second color that’s a little darker than your first shadow and brush and blend it on the lid from the lash line to the crease to add definition. Next, you can add eyeliner and, if you want, diffuse it with a darker eye shadow color. As a final step, add mascara to complete your eye look. If you’re looking for the best colors for your desired look or the type of eye shadow that might work best for you, like our Long-Wear Cream Shadow Stick, chat with one of our artists who can help.

How long does eye shadow last and stay on?

When applied, some eye shadows can stay on all day, like our Long-Wear Cream Shadow Stick, which applies easily for 12-hour wear and is budge-proof, crease-proof, and fade-resistant.

How do I apply eyeliner?

First, determine the style of eyeliner you want to have to complement your makeup look. There are a number of techniques to use, from a simple, thin line to more advanced looks (like a cat eye) that require multiple steps. To put on eyeliner, use a pencil like our Long-Wear Eye Pencil or a brush like our Ultra Fine Eye Liner Brush with a liquid or gel formula and apply as close as possible to the top lash line, using short, deliberate strokes. If desired, thinly line your lower lash line close to your waterline using the same technique. For help, chat with one of our artists.

How long does eyeliner stay on?

Depending on the formula, certain eyeliner products can stay on all day. For example, our waterproof Perfectly Defined Gel Eyeliner gives up to 12 hours of wear.

How do I apply mascara?

Different types of mascara can be applied in different ways. But typically, mascara is applied to clean lashes in a simple, upward motion. Once you have your desired lash coverage, allow the mascara to dry thoroughly before proceeding with additional coats or top coats. Long-wear and waterproof mascaras can be difficult to remove with water, but with products like our Instant Long-Wear Makeup Remover, removing mascara is simple and easy.